The new scarf comes in two versions; one in cotton with elements and colors taken from the Holmenkoll scarf of the past. The silk scarf has a more playful expression and embraces older as well as newer skiing techniques.
The history of the Holmenkollen scarf
The Holmenkollen Scarf was launched in 1946 in connection with the first Holmenkollen Ski Festival after World War II. The scarf quickly became a popular accessory.
It was sold during the annual Holmenkollen Ski Festival, with a new design each year.
Over time, the scarf became available in clothing stores and Narvesen kiosks across the country, and export permits were arranged for international sales. The proceeds from sales were intended to help fund the building of a new Ski Museum.
The Holmenkollen Scarf was an accessory suitable for both everyday wear and special occasions, worn by royalty as well as ordinary people. The colours red, white, and blue became a recurring palette, reinforcing the idea of the annual Holmenkollen Ski Festival as Norway’s second National Day.
To celebrate the Ski Museum's 100th anniversary, we have created a new Holmenkollen Scarf. With a nod to history, Ingjerd Sandven has designed two new motifs that convey the joy of skiing.
The Norwegian Crown Prince Olav admires the Holmenkoll scarf in 1946.